China has become easier than ever to visit, and more full of surprises than ever. Here, smart technology and ancient traditions weave together in everyday life—often in ways travelers never expect. And time after time, we hear the same thing: "It's nothing like I thought it would be." More welcoming. More innovative.
We believe that the soul of a journey is not found on a map, but in those moments that bring you closer: to the nature that inspires you, to the culture that enriches you, and to the local people who welcome you like a friend.
This simple promise has guided our own path since 1998. It has allowed us to earn the trust of more than 80,000 travelers each year and has shaped our story.
Travel closer. And together, let's discover your most special moments.
Start with a Route That Feels Right
Our most beloved journeys, shaped by years of experience and trusted by thousands of travelers, offer inspiration for your China adventure. Use them as a wonderful starting point for the unique journey we'll craft for you.
Beijing, Xi'an, Guilin, and Shanghai
Beijing, Xi'an, Zhangjiajie, Guilin, and Shanghai
Shanghai, Hangzhou, Beijing, Tianjin, Chengdu, Chongqing, Guangzhou, and Shenzhen
Beijing, Xi'an, Zhangye, Dunhuang, Turpan, Urumqi, Kashgar, Chengdu, Zhangjiajie, and Shanghai
Discover Experiences Beyond the Guidebooks
Landmarks matter. But some of the strongest memories happen between them: a quieter stretch of the Great Wall, a meal made in someone’s home, or a morning spent learning how a local craft is still part of everyday life.
These experiences are not added simply to make an itinerary look different. They are chosen to give you more time with a place — and fewer moments that feel like you are only passing through.
Travel for the Reason You Are Going
A journey is more than a place; it's a feeling. Whether for family connection or a cultural discovery, these themed itineraries are designed to match your reason for travel.
Step Closer to Local Life
Explore our collection of authentic local experiences-from a home-cooked meal to a traditional craft lesson-and truly live a day like a local.
Planning a First Trip to China? Start Here
Whether you are choosing when to come, deciding how long to stay, or working out what is realistic for your first visit, these guides help you make the next decision with more confidence.